Promoting sustainability in the aviation sector by changing fuel use behaviours
We are developing and validating a prototype that will: (i) integrate and analyse revealed fuel-use data; (ii) deliver personalised and actionable behavioural solutions to captains; (iii) build in scientifically robust trial methodology; and (iv) allow any airline to monitor, measure, and maximise the impact of behavioural change on fuel savings.
We propose a radically new channel to improve fuel-efficiency and increase cost savings with particular applicability to the civil aviation sector. We build upon high-end academic knowledge in behavioural economics: the ground-breaking results achieved in previous research of our consortium members suggests a compelling commercial opportunity for scaling our scientifically-based behaviour-change method (feedback to captains) through a technological solution. The fuel-efficiency savings our proposed project offers are of the scale that will help the UK tackle civil aviation challenges that pose severe threats to airlines’ profitability, the country’s economy, the environment, and social welfare.
A project of enormous potential for fuel efficiency – we will provide a seamless digital service to feedback data in proven ways which carry high commercial and environmental value. Scaling this product has market disruption potential, bringing the best behavioural scientists to work with the best engineers and pilots for all our benefit.