Making it Personal

Targeting personalised agent feedback for the maritime and aviation sectors.

Issues and Impacts

Department for Transport - Making it Personal


Building upon our world-class expertise in behavioural science and strong industry partnerships, we researched the potential for a ground-breaking technology product that will reduce fuel consumption and carbon emissions in maritime and aviation sectors by changing transport personnel behaviours.

Department for Transport - Making it Personal

For businesses and policymakers, we consider this report as a first step towards identifying a new approach to combating firm-level externalities by means of a product, founded on valid and applied research, designed to reduce fuel consumption by designing appropriate incentives for agents.

We believe our research will strongly push the boundaries of science, policy, and business. We have established the first ever linkages between behavioural science and fuel data, and our expert data science background will also expand scientific knowledge once our product is developed by continued experimentation.