Promoting sustainability in the aviation sector by changing fuel use behaviours
We propose a radically new channel to improve fuel efficiency and increase cost savings with particular applicability to the civil aviation sector. We build upon high-end academic knowledge in behavioural economics: the ground-breaking results achieved in previous research of our consortium members suggests a compelling commercial opportunity for scaling our scientifically-based behaviour-change method (feedback to captains) through a technological solution.
With the initial support of Innovate UK and private investment we are developing and validating a software-as-a-service (SaaS) solution that: (i) integrates and analyses revealed fuel-use data; (ii) delivers personalised and actionable behavioural solutions to captains; (iii) builds in scientifically robust trial methodology; and (iv) allows any airline to monitor, measure, and maximise the impact of behavioural change on fuel savings.
A product of enormous potential for fuel efficiency – we will provide a seamless digital service to feedback data in proven ways which carry high commercial and environmental value. Scaling this product has market disruption potential, bringing the best behavioural scientists to work with the best engineers and pilots for all our benefit. The fuel-efficiency savings our proposed project offers are of the scale that will help tackle civil aviation challenges that pose severe threats to airlines’ profitability, the country’s economy, the environment, and social welfare.
Visit the Signol site to learn more about the solution and where the new team is taking it!