Our Team

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Founded in 2014 by Dan White, Dr. Rob Metcalfe and Professor Bob Hahn, we are a unique blend of academic prowess and real-world commercial application.

Rob and Dan were responsible for some of the UK’s earliest applied behavioural economics research, which led to mainstream interest. In 2014 we decided to take this to a company level to develop our innovations and to help make the world a better place.

Jesper Akesson

Jesper Akesson

Managing Director

Jesper has extensive experience working with randomised control trials, particularly with a focus on behavioural change. He has worked on a range of topics, from food security to trade. Jesper holds a Master of Public Affairs from Brown University, and is currently pursuing post-graduate studies in economics at the University of Oxford.

Prof. Robert Hahn

Prof. Robert Hahn

Co Founder

Bob is a prominent economist. He is a member of the U.S. Commission for Evidence-Based Policymaking, and Director of Economics and a Professor at the Smith School of Enterprise and the Environment at the University of Oxford.

Prof. Rob Metcalfe

Prof. Rob Metcalfe

CRO & Co Founder

Rob is the essence of The Behaviouralist. He is an experimental innovator and a renowned behavioural economist. His work has improved lives and increased revenues for households, organisations, and governments.

Daniel White

Daniel White

Co Founder

Dan is a behavioural expert with extensive experience of delivering successful RCTs and field experiments to the benefit of communities.

Prof. John List

Prof. John List

Senior Adviser

John is the Homer J. Livingston Professor of Economics at the University of Chicago. He focuses his research on using economic theory and empirical to further economic science.

Prof. Diane Coyle

Prof. Diane Coyle

Senior Adviser

Diane Coyle is the Bennett Professor of Public Policy at the University of Cambridge, having previously been Professor of Economics at the University of Manchester and Co-Director of Policy@Manchester. She is a member of the Natural Capital Committee, a Fellow of the Office for National Statistics, and researcher at the Economic Statistics Centre of Excellence. She specialises in the economics of new technologies, markets and competition policy. Her books include GDP: A Brief but Affectionate History, The Economics of Enough: How to run the economy as if the future matters, and The Soulful Science (all Princeton University Press).

Manuel Monti-Nussbaum

Manuel Monti-Nussbaum

Senior Behavioural Scientist

Manu conducts data analytics and leads research projects for The Behaviouralist. He specializes in the design, implementation, and analysis of behavioural change interventions in areas ranging from education to public health and labour markets. Manu holds a Master of Public Affairs from Brown University.

Eddy Tam

Eddy Tam

Senior Researcher

Eddy Tam is a Senior Researcher and Economist at the Behaviouralist and a Research Fellow at the Oxford University Centre for Business Taxation. He completed his PhD in Economics at the London School of Economics. His research interests include public economics and development economics. Eddy is also head of our data science team and conducts a large portion of our experimental and econometric evaluations.

Sam Ashworth-Hayes

Sam Ashworth-Hayes

Economist

Sam is a microeconomist and a recovering journalist. In addition to his research work, he is responsible for the editorial tone and content of The Behaviouralist's outputs, and for articles written for third party publications. He holds a bachelors degree from the University of York, and is reading for an MPhil in Economics at Balliol College Oxford.

Jayani Chakravarti

Jayani Chakravarti

Behavioural Scientist

Jay holds an MSc (Distinction) in Organisational and Social Psychology from the London School of Economics. She is a key researcher for The Behaviouralist, and assists Prof Robert Hahn and Professor Robert Metcalfe on a daily basis.

Lee-ann Perkins

Lee-ann Perkins

Project Manager

Lee-Ann had a distinguished 24-year career in the United States Air Force, retiring with the rank of Colonel. She now applies her extensive experience as a programme/project director to the challenges of transitioning to a low-carbon economy. Lee-Ann has an MSc from London Business School and an MSc (Distinction) in Global Energy and Climate Policy from SOAS, University of London.

Olivia Moore

Olivia Moore

Programme Officer

Olivia ensures the smooth running of executive and business operations at The Behaviouralist by
providing dependable administrative support. She holds a BSc in Economic History from the London
School of Economics.

Ian Redpath

Ian Redpath

Business Development

Ian specialises in cognitive psychology, behavioural economics and eye tracking. He looks to understand micro decision processes and has applied this in retail, social marketing and customer experience for over 15 years. He has an MA in Psychology from Edinburgh and an MSc in Cognition and Decision Sciences from UCL.

Jodi Lai

Jodi Lai

Visual Designer

Jodi is the visual designer at The Behaviouralist – she creates the illustrations and visual components used in experiments, as well as collaborating with the UX team and brand development. She’s currently studying a master's degree Character Animation from the University of Arts London.

Matthew Hellon

Matthew Hellon

Behavioural Science Intern

Matt provides critical support to research projects. He’s currently pursuing a Master’s in
Behaviour Change at UCL where he focuses on applying insights from behavioural
economics to health, transport, and consumer decisions. He previously completed his
undergraduate degree in Psychology from the University of Portsmouth.

Alina Haider

Alina Haider

Legal Assistant

Alina is an LLB (Hons) Law Graduate and holds multi-jurisdictional legal experience including with the Dubai International Financial Centre (DIFC) Courts. She holds a certification in Intellectual Property Law from Seoul National University (South Korea) and is recipient of the Allen & Overy prize in International Economic Law at City University. She provides a legal lens on the activities of the company.