Our Team

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Founded in 2014 by Dan White, Dr. Rob Metcalfe and Professor Bob Hahn, we are a unique blend of academic prowess and real-world commercial application.

Rob and Dan were responsible for some of the UK’s earliest applied behavioural economics research, which led to mainstream interest. In 2014 we decided to take this to a company level to develop our innovations and to help make the world a better place.

Jesper Akesson

Jesper Akesson

Managing Director

Jesper has extensive experience running randomised control trials, particularly with a focus on behavioural change. He has worked on a range of topics, from food security to trade. Jesper holds a Master of Public Affairs from Brown University and an M.Phil in Economics from the University of Oxford.

Prof. Robert Hahn

Prof. Robert Hahn

Co Founder

Bob is a prominent economist and leader in policy research in law and economics, regulation, and antitrust. He is a Visiting Professor and was formerly the Director of Economics at the Smith School of Enterprise and the Environment at the University of Oxford. Bob previously served as a member of the U.S. Commission for Evidence-Based Policymaking.

Prof. Rob Metcalfe

Prof. Rob Metcalfe

CRO & Co Founder

Rob is an experimental innovator and a renowned behavioural economist. His work has improved lives and increased revenues for households, organisations, and governments. He is an Assistant Professor of Economics at Boston University.

Daniel White

Daniel White

Co Founder

Dan is a behavioural expert with extensive experience of delivering successful RCTs and field experiments to the benefit of communities.

Prof. John List

Prof. John List

Senior Adviser

John is the Homer J. Livingston Professor of Economics at the University of Chicago. He focuses his research on using economic theory and empirical to further economic science.

Prof. Diane Coyle

Prof. Diane Coyle

Senior Adviser

Diane is the Bennett Professor of Public Policy at the University of Cambridge and former Professor of Economics at the University of Manchester. She is a member of the Natural Capital Committee, a Fellow of the Office for National Statistics, and a researcher at the Economic Statistics Centre of Excellence. She specialises in the economics of new technologies, markets and competition policy.

Manuel Monti-Nussbaum

Manuel Monti-Nussbaum

Senior Behavioural Scientist

Manu leads research projects and conducts data analytics for The Behaviouralist. He specializes in the design, implementation, and analysis of behavioural change interventions in areas ranging from education to public health and labour markets. Manu holds a Master of Public Affairs from Brown University.

Eddy Tam

Eddy Tam

Senior Researcher

Eddy is a Senior Researcher and Economist at The Behaviouralist and a Research Fellow at the Oxford University Centre for Business Taxation. He completed his PhD in Economics at the London School of Economics. His research interests include public economics and development economics. Eddy is also head of our data science team and conducts a large portion of our experimental and econometric evaluations.

Sam Ashworth-Hayes

Sam Ashworth-Hayes

Economist

Sam is a microeconomist and a recovering journalist. In addition to his research work, he is responsible for the editorial tone and content of The Behaviouralist's outputs, and for articles written for third party publications. He holds a bachelors degree from the University of York, and an M.Phil in Economics from the University of Oxford.

Jayani Chakravarti

Jayani Chakravarti

Behavioural Scientist

Jay holds an MSc (Distinction) in Organisational and Social Psychology from the London School of Economics. She is a key researcher for The Behaviouralist, and assists Prof Robert Hahn and Professor Robert Metcalfe on a daily basis.

Olivia Moore

Olivia Moore

Programme Officer

Olivia ensures the smooth running of executive and business operations at The Behaviouralist by providing dependable administrative support. She holds a BSc in Economic History from the London School of Economics.

Ian Redpath

Ian Redpath

Senior Behavioural Scientist

Ian specialises in cognitive psychology, behavioural economics and eye tracking. He looks to understand micro decision processes and has applied this in retail, social marketing and customer experience for over 15 years. He has an MA in Psychology from Edinburgh and an MSc in Cognition and Decision Sciences from UCL.

Lee-ann Perkins

Lee-ann Perkins

Project Manager

Lee-Ann had a distinguished 24-year career in the United States Air Force, retiring with the rank of Colonel. She now applies her extensive experience as a programme/project director to the challenges of transitioning to a low-carbon economy. Lee-Ann has an MSc from London Business School and an MSc (Distinction) in Global Energy and Climate Policy from SOAS, University of London.

Prithika Mohan

Prithika Mohan

UX/UI Designer

Prithika is a leading UX/UI designer with experience helping grow tech startups in the UK and USA. She received her degree in Industrial Design from the Rhode Island School of Design.