Our Team

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Founded in 2014 by Dan White, Dr. Rob Metcalfe and Professor Bob Hahn, we are a unique blend of academic prowess and real-world commercial application.

Rob and Dan were responsible for some of the UK’s earliest applied behavioural economics research, which led to mainstream interest. In 2014 we decided to take this to a company level to develop our innovations and to help make the world a better place.

Daniel White

Daniel White

CEO & Co Founder

Dan leads the delivery side of The Behaviouralist. He is a behavioural expert with extensive experience of delivering successful RCTs and field experiments to the benefit of communities.

Dr. Rob Metcalfe

Dr. Rob Metcalfe

CRO & Co Founder

Rob is the essence of The Behaviouralist. He is an experimental innovator and a renowned behavioural economist. His work has improved lives and increased revenues for households, organisations, and governments.

Prof. Robert Hahn

Prof. Robert Hahn

Co Founder

Bob is a prominent economist. He is a member of the U.S. Commission for Evidence-Based Policymaking, and Director of Economics and a Professor at the Smith School of Enterprise and the Environment at the University of Oxford.

Prof. John List

Prof. John List

Senior Adviser

John is the Homer J. Livingston Professor of Economics at the University of Chicago. He focuses his research on using economic theory and empirical to further economic science.

Heather Hodgins

Heather Hodgins

Project Manager

Heather heads our project management, with over 13 years’ experience as a Project Manager delivering projects in a variety of sectors, Heather is Association of Project Managers and PRINCE2 qualified.

Martu Germinario

Martu Germinario

Designer

Martu is the general designer at The Behaviouralist – she creates the illustrations and visual components used in experiments, as well as collaborating with the UX team and brand development.

Jayani Chakravarti

Jayani Chakravarti

Behavioural Scientist

Jay holds a master's degree Social Psychology from the London School of Economics. She is a key researcher for The Behaviouralist, and assists Prof Robert Hahn and Professor Robert Metcalfe on a daily basis.

Lee-ann Perkins

Lee-ann Perkins

Project Manager

Lee-Ann had a distinguished 24-year career in the United States Air Force, retiring with the rank of Colonel. She now applies her extensive experience as a programme/project director to the challenges of transitioning to a low-carbon economy. Lee-Ann has an MSc from London Business School and an MSc (Distinction) in Global Energy and Climate Policy from SOAS, University of London.

Ian Redpath

Ian Redpath

Business Development

Ian specialises in cognitive psychology, behavioural economics and eye tracking. He looks to understand micro decision processes and has applied this in retail, social marketing and customer experience for over 15 years. He has an MA in Psychology from Edinburgh and an MSc in Cognition and Decision Sciences from UCL.

James Davis

James Davis

Head of UX/UI

An accomplished UX professional with a proven record in design, IA and conversion improvement. Passionate about providing businesses with commercially sound insights and customer focused solutions.